Remember when Facebook pages just started and ads weren’t even necessary for the reach? Good old times, it all went organic. Quickly more and more businesses realised that it is a great and free opportunity to shine – showcase their products and services.
For a long time, a combination of text and pictures has been ideal to spread the message, because photos gained more engagement and therefore Facebook simply showed it to more people.
Humans are visual creatures and 90% of the information absorbed by the brain is visual. Studies also showed that we remember 80% of what we see, 20% of what we read and 10% of what we hear.
80% of what we see
20% of what we read
10% of what we hear
With that in mind, we understand why videos on social media are gaining more interactions. Videos can capture viewers’ interest and allow you to be concise in spreading your message.
If you’ve logged in to any social media platform recently, you might have noticed video content within the first 10 seconds of scrolling.
We saw the recent and fast growth of tik-tok platform that is based on short video format. YouTube user growth has also been tremendous in the last decade. From 0.8 billion in 2012 to 2.6 billion in 2021.
Videos simply generate more interactions and shares so they tend to stay actual for a longer period of time. Fun, short and high quality – that is how your next video post on social media should be.